A young and fast-growing digital marketing agency in Shoreditch approached us to provide them with standard digital marketing contracts that they could use to cover all the services they offer their clients.
Context and Challenge
Our client had been operating for 3 years using digital marketing contracts they had drafted themselves. They were growing rapidly, wanted things done properly and felt they could now afford going to a law firm for help. They knew that the contracts they were using weren’t great – not just that they didn’t protect them adequately, but also that the kinds of clients they were hoping to land would want to see contract documentation that was more comprehensive.
Process and Insight
We spent time with our client at the outset to get a proper understanding of their business and what they wanted to achieve. We then discussed various options around the way we could structure the digital marketing contracts and services to their clients. As well as producing contracts that would cover the services our client was offering we also needed to make sure that they addressed data protection properly which involved looking at our client’s GDPR compliance.
Having understood our client’s business and having agreed with the client on how they wanted to do things, we then produced the digital marketing contracts for them. The client didn’t just want a solution that worked from a legal perspective, they wanted elegant and bespoke documentation that reflected their own brand and way of doing things.
The timing was good because as we were preparing the new digital marketing contracts our client was in the process of landing a large new client. Their client rejected the old contract that our client was using on the grounds that it didn’t cover everything they needed. Our client was able to provide them with the contract that we had drafted. Some minor changes later the parties signed and moved forward on that basis. This is key for us – providing clients with contracts that don’t just protect them but help them do business.